On Bikes and Horses

The best way to understand Generative AI's impact on the creative industry is the comparison between a Bike and The Horse. The current creative tools we have are like bikes. We fully operate a bike. They do everything we tell it to do. If we want it to go fast, it does, to the limit of our own legs. If we want it to stop, we pull the breaks and, physics allowing, they do. If we want to fly over a cliff, it will Thelma and Louise with you. Horses, on the other hand, have way more power, but they make some decisions themselves, and riding them requires good communication skills between you and the "the ride," and the awareness it will simply refuse to do some things, such as Thelma & Louising. When bikers switch to horses, they may get a bit scared by the overwhelming power of the beasts between their legs. By the lack of control. By the manure. Eventually, though, most will learn to enjoy it too.

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